The Super Bowl of parties...

The picture above highlights 6 of the12 multidisciplinary designers behind the Super Bowl's Halftime Show projections. (Top: left to right): Katie Wilson, Aude Guivarch, Pamela Rocks, Johanna Marsal (Bottom: left to right): Adam Hummel, François Desrochers. 

Now that we've all fully digested the media's fetish with M.I.A.'s provoking gesture, let's highlight what really made last Sunday's Super Bowl Halftime Show truly memorable. . .the kick ass visuals created by the multimedia design studio, Moment Factory, from none other than Montreal. Their peerless collaboration with Jamie King and Cirque du Soleil transformed the football field at Lucas Oil Stadium into a Voguing platform.  Thank you Moment Factory for the metamorphic visual effects!


Enjoy the shots below of the Super Bowl Party held at Moment Factory's creative lab. It was an honor to be in the presence of such a talented crowd.